Shea Embrey - How I became 100 artists

Shea Embrey is a lover of contemporary art but often finds himself really frustrated by the contemporary art world. He seeks work that is appealing and accessible to a broad public, and that also demonstrates exquisite craftsmanship and technique.

He spoke of different litmus tests that he has for art. One is based on whether or not he could communicate it to his Grandmother within 5 minutes. If he cannot, it is too obtuse, too esoteric and hasn't been resolved enough to speak fluently. The second involves 3 H's. Head, heart and hand. Head is fully realized concept. Heart is the passion and soul of a piece. And hand is how expertly it has been crafted.

And so he 

https://www.ted.com/talks/shea_hembrey_how_i_became_100_artists